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DOTDIGITAL CONNECTOR

Dotdigital Connector is the ultimate integration solution that seamlessly connects LS Central – a leading retail management system, with Dotdigital, a powerful marketing automation platform, empowering LS Central users globally to enhance their member management and fine-tune their marketing efforts. 

INTEGRATING TWO POWERFUL PLATFORMS

The integration of Dotdigital with LS Central presents a technical marvel that amplifies the efficiency and effectiveness of retailers’ member management. LS Central, renowned for its adept handling of extensive customer data within its ERP system, now seamlessly synchronizes this valuable information with Dotdigital’s advanced marketing tools. 

Integrate processes across:

Customer Segmentation

Allows LS Central users to segment customer database based on various criteria for targeted marketing.

Personalization

Allows dynamic insertion of customer data into marketing communications for personalized experiences.

Email Marketing

Provides robust tools for creating, sending, and analyzing email campaigns.

Campaign Reporting and Analytics

Provides comprehensive reporting and analytics tools to track campaign performance.

Marketing Automation

Enables automated workflows based on custom behavior triggers for personalized interactions.

Customer Journey Mapping

Enables visualization and optimization of the customer journey for enhanced marketing effectiveness.

Omni-channel Marketing

Supports engagement across email, SMS, social media, and web channels for consistent messaging.

Integration Capabilities

Offers seamless integration with LS Central for synchronized customer data and streamlined operations.

Gain Remarkable Marketing Advantage using the Dotdigital Connector App

By using the Dotdigital Connector app, LS Central users can gain a remarkable marketing advantage, fostering stronger customer relationships and achieving their business goals.

  • Automate marketing tasks and personalize member communication at scale.
  • Drive member engagement, loyalty, and ultimately, sales.
  • Gain valuable customer insights to inform data-driven marketing decisions.
  • Streamline workflows and improve overall marketing efficiency.

Customer Management Like No Other

By using Dotdigital Connector, users can:

  • Consolidate LS Central’s customer data and Dotdigital’s marketing functionalities into a single and centralized platform — eliminating disjointed systems.
  • Have access with advanced tools for targeted marketing campaigns, automated workflows, and personalized communications, engaging customers effectively with highly relevant and timely messaging.

Omnichannel Experience For LS-Powered Businesses

Dotdigital Connector allows:

  • LS Central users to utilize Dotdigital’s capability to deliver consistent omni-channel experiences to customers, enhancing interactions across touchpoints.
  • Actionable insights through Dotdigital for optimizing marketing strategies, boosting customer retention and campaign performance of overall business